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Authentic Brand Storytelling That Builds Trust And Follow By Sales!

Jun 1, 2024

5 min read

How To Build My Brand Story On Social Media?


I always love to hear a good story, but not all stories are super exciting or full of unique twists and turns, and that's totally okay. 




Brand storytelling is more about sharing the journey, being open about all the ups and downs, and connecting with your community.


So if you want to tell your brand story, stick around because I have a few storytelling tips to share.


I was only sometimes comfortable talking about my beginnings, struggles, inner doubts, and all the obstacles I encountered on my road to becoming an online course creator on social media.


However, eventually, I realized that all those things happened for a reason and shaped me into what my brand and I are today. 


Out of all marketing strategies, brand storytelling was genuine and original yet practical because it evoked an emotional response.


It draws attention because it reveals what happens behind closed doors, and people can relate to it. 



It Makes The Brand More Humane. 


Some more prominent brands even produced entire movies about their journey.


The ultimate goal of such campaigns is to convey a strong message by empowering the psychology of emotional and irresistible offers.


It is an excellent strategy for personal brand entrepreneurs and smaller businesses, including online course creators, because it doesn't require a lot of funds, but the results could exceed your expectations and boost sales.



How Not to Build A Brand Story?


Before we get to the steps you should follow, I want to point out something you shouldn't do so you don't get carried away with storytelling.


Stay within the top of your brand story. Stay original and genuine!


Exaggerating and twisting the facts just to make the success story seem more unbelievable or emotional is something that the customers can easily see through.


You definitely do not want to do that.


It is almost as if I would try to convince you that I created my first online course from a basement, despite power outages every few hours and the fact that there was a tornado outside. 


Oh, and my cat was missing, so I was emotionally in a challenging position, but I still managed to focus and get the job done.


Never fake scenarios that can only harm your brand in the long run.


Never worry how to be unique when you find out everyone is doing the same thing in the same niche. Instead, learn how to be authentic in your brand story. Visit here…


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Let's go!



First, Learn How To Tell A Story–Your Big Why!


As a course creator, you have some storytelling skills or should know how to convey a message correctly.


Everything starts with a genuine and original question–why? 


Why did you start doing this? Why do you want to do this? Don't say something cheesy or a phrase–Just be yourself and be original. 


Authenticity in a brand story is much appreciated since it is about showing the brand's personal side and connecting with the audience.


Like your online course or your social media presence, your story needs a logical, easy-to-follow structure, questions, and straightforward answers. 


Since online course creators are usually a one-man show, you will probably have a much more personal story to share than a brand that has a hundred employees.


So think about how to turn that into your advantage. 


Some of the questions you can cover are… 

  • How did you get the idea? Was there a problem or a solution you couldn't find?

  • What is your passion? How did you become so passionate about that?

  • What is your mission? Why are you doing this?


Besides the story, how you will wrap it up is also essential.


After all, we're talking about social media, so visual material like photos and short clips that follow the story are more than welcome. 


Of course, you can compose one longer video or divide it into several episodes or posts, but no more than three–otherwise, it gets too hard to follow your brand story.



Second, Understand Your Audience–Let Customers Do The Talking Too


If you want your brand story to reach your target audience, you must convey it with their problems in mind.


To do that, do not just gather your audience data based on age, sex, occupation, issues, etc. 


In addition, find out who should be your average customer and does he/she match the ideal customer you initially had in mind.


So, first, listen carefully, and then elegantly point out your brand story in the right direction.


Customers should be able to identify with the brand; therefore, that is also an excellent opportunity to invite them to share their own stories in the comment section.


That will not only boost engagement, but it will also give you valuable insights important for future projects.



Third, Make Your Stories Relevant–Be Original


Your story should be relevant to your customers, just like talking to a good friend, but you should refrain from copying other brands from the market.


It is one thing to get inspired, but there is no need to copy someone else's work when you already have something original. 


Every story is original, and you're good as long as you stick to it.


Small anecdotes and a more casual approach are better than a fully scripted, dull storyline. 


Go for something other than depersonalized copy texts.


Instead, take time to write everything how it was, regardless of how spontaneous or raw it is, and strive to make it all fit together like a puzzle.


It will make your message more relevant.


The whole point of doing brand storytelling is to show how your vision and brand image are coherent.


You do not need to talk about your product for brand storytelling, as you represent your product. 


People buy your product because of you. And for that, be original, and the sales will flow later.


Don't be afraid to spice it all up with some humor too.



Ready To Post Your Brand Story Online?


You should know how important social media networks are and how much time you spend preparing every post.


Your brand story will probably be your most important post, so schedule a unique strategy. 


It should all be planned, from promoted posts to parts you will share on stories.


You want to avoid improvising with this.


My final tip is to wait for the prime time to do this, meaning you should have the next big thing ready to launch. 



Love, Ivy 🖤



Brand stories usually attract a lot of clicks and engagement, so think about seizing the moment during your prime launch! Get to know more by checking out here…


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Jun 1, 2024

5 min read

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